Description
Senior Research Manager - Healthcare/Pharmaceuticals
Your key activities will be:
- Understanding the business context, the business problem, and the research objectives of all the projects you have been assigned to as either a support or a lead researcher
- Leading straightforward market research projects
- Supporting complex market research projects
Qualitative Projects:
Depending on whether you are leading or supporting, you will be responsible for all or some of the following tasks
- Design the recruitment screener(s), discussion guide(s), and stimulus materials that address the business problem and research objectives accurately
- Brief and supervise the Operations Manager on the recruitment process and project management
- Manage client communication and updates throughout the project
- Facilitate qualitative discussions (in-depth one interviews, focus groups, ethnographic interviews, online discussion, etc.) with empathy, active listening, strategic probing, and without losing sight of the business problem
- Analyse the qualitative findings of your own and other researchers’ fieldwork and translate them into commercial insights i.e. distill the data to what really matters to the client’s business
- Qualitative analysis should be done individually first
- Then, discussed with the project team to amalgamate the findings and build an insightful story
- Brainstorm the commercial recommendations with the managing director or senior research director
- Write reports with a commercial purpose, a punchy narrative, and clarity of thought. Reports must:
- Have an easy-to-follow but captivating storyline
- Be visually creative and appealing
- Present your reports to the clients with confidence and in an advisory / consulting manner – speak with them, not at them
Quantitative Projects:
Depending on whether you are leading or supporting, you will be responsible for all or some of the following tasks
- Design the recruitment screener(s), questionnaire (s), and stimulus materials that address the business problem and research objectives accurately
- Brief and supervise the scripter and data analyst (incl. coder) on the research materials, ensure the accuracy of all survey links, data files.
- Manage client communication and updates throughout the project
- Manage the fieldwork and data analysis.
- Analyse the quantitative findings without losing sight of the business problem and translate them into commercial insights
- Brainstorm the commercial recommendations with the senior research director
- Write reports with a commercial purpose, a punchy narrative, and clarity of thought. Reports must:
- Have an easy-to-follow but captivating storyline
- Be visually creative and appealing
- Present your reports to the clients with confidence and in an advisory / consulting manner – speak with them, not at them
