Expertise

Director, Digital Marketing Digital PR and Social Media Specialist

Total Experience (months or years)

60

Description

Senior Digital Marketing Specialist

The client is a large global market research company. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

We are currently looking for a Senior Digital Marketing Specialist with solid experience in programmatic advertising and user acquisition for our global panel and community recruitment team.

At the heart of our business are the people who participate in our studies, who share their views, facts, attitudes, behaviors and allow us to survey, engage, measure, and observe in multiple ways. To achieve our mission,  we recruit people to be part of our communities or to simply participate directly in various types of studies. This role is key to recruit respondents into our communities and studies.

The primary role will be to coordinate the activity of the global digital marketing team and to elaborate the strategy and deployment of our digital marketing. This cover managing all digital advertising activity, leading the annual planning of the targeted volumes (user acquisition), managing the ad spend and forecasting, running the day-to-day business management, assessing performance against volumes and spend KPIs, provide oversight and leadership to the digital team.

Responsibilities

• Responsibilities range from team management, process setup and management to budget management (planning and tracking the acquisition of new users).
• Coordinate the team responsible for campaign management
• Responsible for the programmatic implementation of the advertising
• Setting up processes, propose technologies and automation to increase the user acquisition volumes
• Drive the business growth by developing and executing high-impact advertising plans
• Partner with Engagement and Online Content responsible
• Drive user acquisition

Experience and skills

• A passion for analyzing data and using data to drive business performance.
• Minimum of 5 years experience with programmatic advertising
• Experience in developing annual operating plans
• Extensive experience with creating and executing effective digital advertising, SEO, SEM, and programmatic media plans
• Solid experience in managing social media platforms, including but not limited to Facebook, Instagram, Linkedin, TikTok, Snapchat, Twitter, Pinterest, etc.  as well as Google Ads
• Experience with DSPs
• Experience with digital advertising optimization tools, traffic funnel optimization tools is an advantage
• Experience with user acquisition is an advantage
• Entrepreneurial mindset
• Content management in the digital space is an advantage

Location

Remote in North America

IL

UNITED STATES of AMERICA

Remote Work

Yes

Duration

36 Months