Product Development UX/UI Design Market Research Online Research
Product Manager Marketing Director Director
Director, Product Marketing
OVERVIEW
If you are passionate about building high-quality SaaS solutions that customers love, this is the place for you. The client is the leading platform for Usability Testing & User Experience Analytics. We focus on quantitative and qualitative research solutions to help UX/CX, Product Managers and
Marketing professionals test and measure all aspects of web and mobile properties.
JOB DESCRIPTION
As the Product Marketing leader, you are responsible for making our products “fly off the shelf.” This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in Sales and Marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. This isn’t guesswork, and it won’t be because you’ll be able to partner with our own product researchers to validate insights with real customer feedback and usage data.
You will collaborate with our Marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our
buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.
In addition to the Marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
KEY RESPONSIBILITIES
● Market intelligence - be the expert on our buyers, who are they, how they buy and their key buying criteria
● Understand the competitive landscape - be an expert on our competition and how they are positioned
● Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
● Own the UserZoom pricing strategy, and be a main facilitator and collaborator of the pricing strategy across internal teams to make pricing a competitive differentiator.
● Be hands-on to help create value driven product marketing materials to support our sales and customer facing organization.
● Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
● Develop a marketing plan for the products you support in conjunction with our Marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
● Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
● Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
● Act as the primary thought leader for the products you support externally, including speaking engagements and written works
● Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
REQUIREMENTS
● 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
● Proficient in productivity applications such as Microsoft Office, Google G Suite or Basecamp.
● Comfortable using collaboration and CRM tools such as Slack and Salesforce
● Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics, as well as Pendo for usage analytics
● Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
● Exceptional ROI-tracking skills, able to prove what is, or isn’t, working
● Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
● Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties - the consummate team player
● Bachelor’s degree in business or marketing; MBA preferred
● Pragmatic Marketing Certified (PMC) III or higher preferred
San Jose
CA
UNITED STATES of AMERICA
No
36 Months
Possible extension for:
