Director of Strategy and Performance

Deadline 31 July, 2020 Position Ref: 1664
Expertise

Senior Manager Researcher


Total Experience (months or years)

60


Description

Who are we?

The client is a digital agency in Portland, OR. We're hell-bent on humanizing the relationship between people and brands, which starts with our teams: real people making real work.

Come as you are. Bring what you bring.

The name is new to us, but we've been around for 17 years. In contrast to our former identity that reflected what we do, we chose the name Thesis as it better represents how we do it: a full-service agency that believes our strength is in our approach - that the work we make is only as strong as the thought - and data - we put behind it.

That sounds intense. But make no mistake, we also play real hard.

 

The Job

The Director of Strategy and Performance leads and drives execution of the Strategy and Performance department.  This team is comprised of strategy, performance and marketing operations, and serves as the research engine of the agency, collaborating closely on a daily basis to create elegant solutions to the complex challenges our partners face. The Director is an expert not only in market research but in how to turn qualitative and quantitative insights into actionable recommendations for our clients.

You should care intensely about your work without conflating work ego with personal ego. While you'll be working closely with clients, our agency's integrated teams collaborate equally and share accountability, in success and failure alike.

Be prepared to let the best ideas rise to the top.

———

As a person, you are

Someone who's been in the field for a bit, you know more than just the ropes. You are a master of your craft in research, data analysis, and strategy design -- along with killer instinct and leadership skills. You communicate clearly and know how to inspire. Along with your experience, you bring talent, technique, and an unflinching pursuit of excellence. You have a track record of developing teams, honing skills and experiment with new tools and new techniques. In this role, you’re a leader, critical thinker and communicator, while also mentoring and growing your team.

As a worker, you will

Create and execute digital campaigns alongside designers, writers, developers and in collaboration with client services, clients, and other partners. You seek out collaboration with teammates to constantly shape an environment that far surpasses the status quo.

As for experience, you need

  • Bachelor's degree in marketing, communications or a related field

  • 8+ years of experience in digital marketing, preferably within an agency setting.

  • 5+ years of leadership and management experience, having coached, lead and grow team members across a wide spectrum of disciplines.

  • Extensive background in tracking of digital marketing programs, including a working knowledge of Google Analytics. This includes setting and tracking KPIs across key digital channels – i.e. knowing what to look for to gauge the success of digital campaigns and where to find that data.

  • Extensive expertise in omnichannel digital marketing, including websites, social media, email, and mobile channels.

  • Highly knowledgeable in best practices and key functions of digital marketing channels and concepts: Site (U/X, Information Architecture), email, social media, search, mobile and paid media. Understanding and experience with how these channels integrate to form an ideal customer experience.

  • Highly knowledgeable in SEO/SEM best practices with a high functioning knowledge of AdWords (certification preferred).

  • Direct management, coaching, and development of Strategy, Performance, Operations team members. Includes consistent 1:1’s, creating and tracking performance plans and driving career development for each individual team member.

But even better, you have

  • Highly effective in intrapersonal communication, both written and verbal, with the ability to work and collaborate across multiple teams and personality types.

  • Skilled and experienced in Google Docs suite, including building presentations in Slides, navigating and analyzing data in Sheets and familiarity with creating, sharing and organizing documents.

  • Have a working knowledge of the purposes and functionality of marketing software; ESPs (Salesforce Marketing Cloud, MailChimp, IBM Marketing Cloud Email), CRMs, Marketing Automation tools, etc.

  • Understanding and belief in the benefit of a diverse workforce.

Above all, be hungry to learn and grow beyond this job description.

Still with us?

Cool! Let's talk.


Location

Portland, OR


OR

UNITED STATES of AMERICA


Duration

36 Months


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