Chief Marketing Officer

Deadline 31 March, 2022 Position Ref: 2036
Expertise

Marketing


Total Experience (months or years)

120


Description

Chief Marketing Officer

About the role

The client is looking for its first Chief Marketing Officer to lead our team into the next phase of growth. Reporting to the CEO, this person will shape the brand awareness and digital growth strategy and lead the team by overseeing all aspects of brand, growth and customer. The CMO will drive the marketing roadmap and strategic vision and ultimately further the brand’s place in the market.

Why you'll love working here

The client's product is the leading all-in-one market research and experience management platform on the market today. We help the world’s most customer-centric brands such as Google, Hulu, Facebook, Amazon, and more engage directly with their consumers and deliver actionable insights through our online communities and suite of agile solutions.

The client was recently recognized by INC5000 as one of the Fastest-Growing Private Companies and ranked in the 2021 GRIT report as #6 Best Technology Provider. They were also listed as one of LA's Best Places to Work for 2021 by BuiltinLA. They foster a culture of customer-obsessed individuals who empower each other to work passionately and deliver an extreme impact to our customers.

Where you'll make an impact

Growth Driver

  • Drive marketing strategy and execution across all major marketing, business, and product functions, further strengthening their market relevance and recognition, and accelerating revenue growth.
  • Provide executive leadership for all product messaging, value propositions, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.

Customer Champion

  • Take a customer-first approach and get a deep understanding of the personas who use our products, to constantly refine and articulate our value proposition, building a consistent brand strategy and hierarchy for multiple product lines.
  • Applies broad knowledge of the company's product capabilities and competitive environment to identify new growth areas, new technology, and emerging product/service opportunities.

Capability Builder

  • Design and drive comprehensive demand generation strategies integrating and leveraging tactics and tools including search engine marketing, email, webinars, events, and social media.
  • Act as a data-driven leader setting and providing ongoing reporting of KPI’s, metrics, and ROI, translating this data to actionable insights and iterating as needed.
  • Ensures weekly, monthly, quarterly, and yearly data-driven reporting of marketing activity and results, guides the preparation of marketing activity reports and presents to executive management.
  • Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.
  • Build and lead a world-class marketing organization by hiring, developing talent, and scaling the team to meet aggressive ROI-driven goals.
  • Lead cross-functional collaboration with a variety of stakeholders across Marketing, Technology, Product, Partnerships, Sales, and Finance. Must have excellent communication skills to ensure clarity and buy-in across all parts of the organization.

Chief Storyteller

  • Serve as a brand ambassador internally and externally by creating smart, engaging, and creative content/messaging to increase overall brand visibility.
  • Act as both architect and steward of the brand by creating and telling brand stories deeply involving customers, to shape the narrative.

What we're looking for

  • Minimum 10 years of well-rounded marketing and senior leadership experience
  • Bachelor’s or Master’s in Marketing, Management, or related field of study
  • Deep understanding of the SaaS B2B marketing environment and evolving tools/platforms used to improve online presence
  • Strong digital knowledge and understanding of the Market Research/Consumer Insights industry, preferred
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, Pardot, SalesForce, etc
  • Prior experience leading and developing a strong team of marketers that will be critical to the growth of the company
  • Strong written verbal and written communications skills, including presenting to large groups of people and senior management
  • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)

What we offer

Health/Dental/Vision Insurance
401K match – 100% of contributions up to 6%
Flexible Work Schedule – Hybrid or Remote work options / COVID safety
Generous Parental Leave – 12 weeks of Parental Leave
Generous PTO Policy – 2 weeks PTO, 6 Sick Days, 3 Personal Days, 1 Mental Health Day/Quarter
Commuter Benefits/Free Parking
Pet Friendly Office
Fully Stocked Kitchen
Awarded recognition for: Professional Development, Diversity, Company Culture, Fastest-Growing Private Company


Location

Remote in the USA


CA

UNITED STATES of AMERICA


Remote Work

Yes


Duration

36 Months


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